Content & copywriting services
SEO website content
Think of your website like your home and the search engine results page as your welcome mat. You’ve decorated your house with wonderful words but now it’s time to invite guests around to read them. Get heaps more eyeballs peering through your windows and knocking at the door with website content that's optimised for Google. Once visitors arrive, I'll make sure they kick off their shoes, get comfortable and even encourage them to have a snoop in each room. A heads up though; they’ll probably outstay their welcome and keep popping back for a cuppa!
Blog posts & articles
No one likes a know-it-all, so the saying goes. But it turns out they do. They really do! Blog posts are the perfect platform for demonstrating your knowledge and establishing your brand as the go-to on a certain topic. Be that floristry, pet care or cosmetics, simply share what you know and people will lean in, hang on your every word and trust what you have to say. And when people trust you? Well, they’re more likely to buy from you too (now isn’t that a Brucie Bonus).
Case studies, e-books& whitepapers
In an ideal word, getting people to buy from you is an effortless, easy task. The reality is, though, they might dilly-dally and need a gentle nudge. Long form content in the form of a glittering case study, epic e-book or knowledge-packed whitepaper is guaranteed to give tentative customers food for thought. Sure, there are slight nuances when it comes to their purpose, style and tone, which we can have a chat about, but each one essentially proves your worth.
Product descriptions
Has your virtual store been banished to the wild west of the web? Let me supercharge your e-commerce efforts with undeniably persuasive product descriptions. Be it Amazon, Etsy, eBay, or your own online shop, I’ll whip up benefit-led copy which combines an understanding of consumer psychology and a sprinkling of SEO savviness. In no time at all, you'll be trading stagnant sales and hesitant buyers for full-to-the-brim baskets and repeat customers.
Email sequences
& newsletters
Email subscriptions are your customers way of saying they want to hear from you again. You know, a little like a first date gone well. But perhaps when you follow up with a ‘hey, how’s it going?’, your met with abysmal open-rates, feeble click through rates or a shedload of unsubscribes? Ouch. I hate to break it to you but that’s what gen Z call ‘ghosting’, my friend. Thankfully, I can craft newsletters, e-sequences or copy for one-off marketing campaigns which are guaranteed to keep your audience keen.
Social media posts
You know that Leonardo DiCaprio film where there's a comet on a collision course with Earth? He does an awful lot of jumping up and down, waving his hands in the air and, let’s face it, sweating profusely, all in an attempt to get humanity to listen about its impending doom. Getting heard on social media can often feel the same. It’s impossible to get your audience’s attention, right? Wrong. I’ll cut through the chaos, stop your audience in their tracks mid-scroll and steer their eyeballs away from the competition.
Tone of voice guidelines
Have you heard about the sea-of-sameness? Rumour has it if your brand takes a dip in its murky waters you’ll get swallowed up and spat out. Give your audience a compelling reason to choose you over the competition with a clear identity and recognisable tone of voice. Fail to do so and your mundane or muddled communication style is a one-way street to making could-be customers wary. A distinct voice will also help you build rapport with your target audience and ensure everyone in your business is singing from the same hymn sheet.
App copy
3.8 trillion. That’s the total amount of hours consumers spent using apps in 2021. Sure, most of us were sat at home trying to stay safe during a global pandemic but there’s no denying that app use is soaring, and it will continue to do so. Whether your app serves to simplify or streamline the tricky, educate or entertain, I’ll pave an enjoyable and easy-to-follow road for your users. Clear, functional and jargon-free copy is the secret sauce to a smooth journey that gets your user from A-Z.
Radio & video scripts
Coming soon.